How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven't known why? Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.
If you want to communicate more effectively with the people you work with/for (whether they’re customers, fans, staff, participants or stakeholders), email newsletters are a great place to start. Write them well, and your audience will look forward to receiving them, value what you have to say, buy from you or get involved, and even … Continue reading How to create and write an effective e-newsletter