As arts/cultural/creative organisations steel themselves for further cuts this winter, they’ll be pulling out all the stops to communicate their worth. There’s a strong network of arts marketing professionals who are more than up for that challenge: but few of them are in music education. Perhaps now’s the time to make better links, locally and … Continue reading Working together to reach more people – can we extend audience development support to music hubs?
WHAT IS LOBBYING AND ADVOCACY? Advocacy in the political sense means creating awareness of an issue in order to influence public policy and funding decisions. The methods you use can be wide-ranging, from communications and media campaigns, to public speaking; from commissioning and publishing research to conducting polls. Lobbying is a type of advocacy that … Continue reading Four first steps: Lobbying and advocacy for music and arts organisations
Another powerful presentation from academic Anita Collins, asking what the impact might be if a generation's cognitive abilities are raised - and she gives evidence that it's possible - through music education.
If you want to communicate more effectively with the people you work with/for (whether they’re customers, fans, staff, participants or stakeholders), email newsletters are a great place to start. Write them well, and your audience will look forward to receiving them, value what you have to say, buy from you or get involved, and even … Continue reading How to create and write an effective e-newsletter