How often have you looked at a report, brochure or web copy that you’ve written, and realised it isn’t as clear and appealing as you thought? Perhaps you haven't known why? Here are a few really simple guidelines to make sure your copy is easy to read, and to encourage your reader to read on.
Writing is a funny thing. Everyone can do it, everyone does do it. Yet lots of people lack confidence or get distracted when they need to write for work. Worries about grammar rules, not being able to summon the right words, and fearing other people's criticism can completely take the pleasure out of writing. If that's you or someone … Continue reading 3 simple copywriting tips to help you avoid the fear of the blank page
A fantastic free multi-media book by the world's top presentation designer, Nancy Duarte. This book will show you how to tell your story, make powerful yet human connections with people through your presentations, and shares some fascinating stories, facts and research too.
As arts/cultural/creative organisations steel themselves for further cuts this winter, they’ll be pulling out all the stops to communicate their worth. There’s a strong network of arts marketing professionals who are more than up for that challenge: but few of them are in music education. Perhaps now’s the time to make better links, locally and … Continue reading Working together to reach more people – can we extend audience development support to music hubs?
WHAT IS LOBBYING AND ADVOCACY? Advocacy in the political sense means creating awareness of an issue in order to influence public policy and funding decisions. The methods you use can be wide-ranging, from communications and media campaigns, to public speaking; from commissioning and publishing research to conducting polls. Lobbying is a type of advocacy that … Continue reading Four first steps: Lobbying and advocacy for music and arts organisations
The comment I hear the most from social networking shy colleagues is ‘why do I want to know what you had for breakfast?’. I have a confession to make. A few years ago, I was one of those people – at least where Twitter was concerned. Then a conversation with a friend and colleague changed … Continue reading Why Twitter isn’t about your cornflakes: twelve tips for the Twitter shy
It looks as if arts advocacy campaigning in the UK will be stepping up a gear this year. Not only are the funding cuts forcing us all to look long and hard at the true value of what we do, and to get even better at collecting and sharing evidence and stories - but a … Continue reading Arts advocacy – stepping up a gear?