A fantastic free multi-media book by the world's top presentation designer, Nancy Duarte. This book will show you how to tell your story, make powerful yet human connections with people through your presentations, and shares some fascinating stories, facts and research too.
As arts/cultural/creative organisations steel themselves for further cuts this winter, they’ll be pulling out all the stops to communicate their worth. There’s a strong network of arts marketing professionals who are more than up for that challenge: but few of them are in music education. Perhaps now’s the time to make better links, locally and … Continue reading Working together to reach more people – can we extend audience development support to music hubs?
WHAT IS LOBBYING AND ADVOCACY? Advocacy in the political sense means creating awareness of an issue in order to influence public policy and funding decisions. The methods you use can be wide-ranging, from communications and media campaigns, to public speaking; from commissioning and publishing research to conducting polls. Lobbying is a type of advocacy that … Continue reading Four first steps: Lobbying and advocacy for music and arts organisations
The comment I hear the most from social networking shy colleagues is ‘why do I want to know what you had for breakfast?’. I have a confession to make. A few years ago, I was one of those people – at least where Twitter was concerned. Then a conversation with a friend and colleague changed … Continue reading Why Twitter isn’t about your cornflakes: twelve tips for the Twitter shy
It looks as if arts advocacy campaigning in the UK will be stepping up a gear this year. Not only are the funding cuts forcing us all to look long and hard at the true value of what we do, and to get even better at collecting and sharing evidence and stories - but a … Continue reading Arts advocacy – stepping up a gear?
If you want to communicate more effectively with the people you work with/for (whether they’re customers, fans, staff, participants or stakeholders), email newsletters are a great place to start. Write them well, and your audience will look forward to receiving them, value what you have to say, buy from you or get involved, and even … Continue reading How to create and write an effective e-newsletter
In the next 12 months, as music education hubs form, the National Music Plan gets underway, and the government's review of the national curriculum is published, head teacher support for music education will be crucial. In the first of a two-part series for Music Education UK, I spoke to secondary heads whose leadership and support … Continue reading Aspiration, achievement and school improvement – heads say music can make the difference